The Art of Reinventing and Selling Businesses with Tracy Gunn

Ever imagined an escape route from your own business? In this episode of the Dead Pixels Society podcast, guest Tracy Gunn of Get Exitable has not only dreamed it, but she also lived it. Gunn was at a point where she was juggling multiple businesses, feeling trapped, and desperately wanting out. And no, her way out was not just shutting down; she reinvented her businesses and made them so appealing that they attracted potential buyers. Listen to Gunn’s journey from business revamp to its successful sale.

But, as we all know, selling a business is not easy. It requires strategic planning, organizational skills, and a whole lot of creativity. Gunn shares her insights on how she shifted her focus on building her assets, and her healing process from the hassles of running multiple businesses. She emphasizes the importance of maintaining a positive outlook about your business to potential buyers, even if it feels like the biggest headache in your life.

We also explore the often overlooked aspects of selling a business – what do the buyers really look for? Are there any underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton.

We also explore the often overlooked aspects of selling a business – what do the buyers really look for? Are there any underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton. As we talk about the value of long-standing businesses with strong community brand equity, we can’t help but express our sadness about their disappearance. So, join us, as we walk through Gunn’s inspiring journey, providing a roadmap for business owners looking to sell, and some valuable insights for potential buyers.

When it comes to business, everyone talks about starting and growing, but few talk about the end game. This episode features Tracy Gunn, a successful entrepreneur who managed to escape her business by transforming it into a lucrative opportunity. Her journey from business revamp to successful sale provides valuable insights and practical strategies for business owners looking to sell and potential buyers.

At a point in her life, Gunn found herself juggling multiple businesses, feeling trapped and desperate for an exit. The fascinating part of her story is that her way out was not just closing down. Instead, she reinvented her businesses, making them so appealing that they attracted potential buyers. Selling a business, however, is not a walk in the park. It demands strategic planning, strong organizational skills, and a whole lot of creativity.

Gunn emphasized the importance of shifting focus on building assets, along with the need for a healing process from the hassles of running multiple businesses. It’s crucial to maintain a positive outlook about your business to potential buyers, even if it feels like the biggest headache in your life.

Selling a business is a complex process. An often overlooked aspect is understanding what buyers really look for. Are there underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton.

While discussing the value of long-standing businesses with strong community brand equity, Gunn expressed sadness about their disappearance. Such businesses are often at the heart of our communities, and their loss is deeply felt. Therefore, it’s essential to plan carefully when thinking about selling such a business.

If you’re considering selling your business, it’s worth taking the time to listen to Gunn’s inspiring journey. She provides a roadmap for business owners looking to sell, and her insights will prove valuable for potential buyers. Remember, the goal is not just to sell, but to ensure that your business continues to thrive in the hands of its new owner.